Music producer Mustard Launches His Own Line of Condiments in an exciting partnership with Heinz, officially stepping into the culinary world. Dubbed the “Chief Mustard Officer,” the hitmaker is bringing his flavor to kitchens with a limited edition chipotle honey mustard, available exclusively through Amazon, Target, and Walmart—while supplies last.
Fittingly, the release has been backed by a bold promotional campaign featuring Kendrick Lamar and Lefty Gunplay’s track “TV Off,” where Lamar’s now-viral shout of “MUSTAAAAARD” underscores the fiery tone of the new condiment. The moment, originally from the hit single released last November, adds cultural flair to the flavorful launch.
This marks Heinz’s first new mustard product in over ten years, a milestone they chose to celebrate through this high-profile collaboration. The producer isn’t just lending his name—he’s deeply involved in the creative side, contributing to new recipes and helping shape the condiment to reflect his personal taste.
“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard said in a press release. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
Todd Kaplan, Chief Marketing Officer for Kraft Heinz North America, echoed the excitement: “Much like HEINZ, Mustard is someone who goes all in when he creates something to put out into the world. He has brought the same energy and commitment he pours into all of his music to this partnership. It’s been a thrill working together to create a new sauce remix that our fans are going to love.”
Mustard Launches His Own Line of Condiments at a time when his influence in both music and culture is soaring. From producing Kendrick Lamar’s viral hit “Not Like Us” to making a cameo during Lamar’s Super Bowl halftime performance, the past year has been a major one for the L.A. producer—now adding “sauce creator” to his growing list of accomplishments.
