In recent years, Latin music has exploded in popularity around the world, thanks to the rise of artists like J Balvin, Bad Bunny, and Rosalía. But with a thriving local music scene and a growing interest in trap music, some industry experts are wondering if Greek trap music could be the next big global trend. We sat down with Chris Hocking, a music industry expert with over 20 years of experience, to get his thoughts on the matter.
Chris, who recently relocated to Athens, Greece, has been heavily involved in the local music scene and has worked with several independent artists in the country. He is the founder of Indiy, a marketplace of over 50,000 independent musicians, and Indiy Distro, a music distribution company. He’s also worked with the worldwide music tech company Orfium and has just taken a role as a Digital Project Manager for Athens Music Week. As an advisor to the music tech company Mood, Chris has a keen interest in the intersection of technology and music.
He’s also been following closely the success of Stay Independent, a company that empowers independent musicians and has helped launch the careers of several up-and-coming artists, including Sidarta, Saska and Ellize. Chris is working with them to launch a new artist Spyr, who is set to release his highly anticipated album ESY on Neverain Records.
Q: So, Chris, is Greek trap music the next big global trend?
A: Well, it’s definitely a genre that’s gaining a lot of attention both locally and internationally. There are a lot of talented artists here in Greece who are making some really interesting music that’s a fusion of traditional Greek sounds with trap beats and lyrics. And with the rise of streaming platforms like Spotify and YouTube, it’s easier than ever for these artists to reach a wider audience.
I believe there is a lot of potential for the genre to become a global trend, especially considering the success of Latin music in recent years. There are many talented Greek trap artists emerging, such as Sidarta, Saska, Ellize, and the up-and-coming artist Spyr.
In recent years, Latin music has proven to be immensely popular globally, this success can be attributed, in part, to the large Latin diasporas across the world, who have helped spread the popularity of the genre.
Similarly, the Greek diasporas across the world can play a significant role in popularizing Greek trap music. With the emergence of talented Greek artists there is certainly potential for the genre to gain widespread popularity.
In addition to the diasporas, social media and streaming platforms have made it easier than ever for artists to reach a global audience. With the right promotion and exposure, Greek trap music has the potential to become the next big global trend.
Q: What sets Greek trap music apart from other genres?
A: I think what sets Greek trap music apart is the fusion of traditional Greek sounds with modern trap beats and lyrics. There’s a sense of cultural identity that comes through in the music, and that’s really resonating with audiences both in Greece and abroad. Also, the artists who are making this music are really talented and are bringing their own unique perspectives to the genre.
Q: How has your experience been working with independent artists in Greece?
It’s been amazing. There’s so much talent here in Greece, and I’ve been fortunate enough to work with some incredibly talented and dedicated artists. The independent music scene here is really supportive, and there’s a lot of collaboration happening between artists and industry professionals. It’s an exciting time to be a part of the music industry here in Greece.
A: You mentioned Stay Independent earlier. Can you tell us more about the platform and how it’s helping Greek musicians?
Sure. Stay Independent empowers independent musicians by providing them with the tools and resources they need to succeed. They offer everything from music distribution to marketing and promotion services, and I work closely with them with some of my own artists to help them achieve their goals.
Q: And what about Spyr? Can you tell us more about him and his upcoming album?
A: Sure. Spyr is a really talented artist who’s been working on his album ESY for a while now, and I’m really excited for people to hear it. It’s a really unique album that blends modern beats with traditional Greek sounds, and Spyr’s lyrics are incredibly powerful and personal. I think it’s going to be a big moment for Greek trap music.
Wrap up
When it comes to the future of Greek trap music, Chris is optimistic. “I think it’s only going to grow in popularity,” he says. “There’s a lot of potential there, and I think it’s only a matter of time before we start to see more Greek artists breaking into the global market.”
As for Chris’s role in the future of the Greek music scene, he’s excited to be part of it. “I’m passionate about music, and I want to help independent artists succeed,” he says. “Through Indiy, Indiy Distro, and my work with Athens Music Week, I’m committed to helping the Greek music scene grow and evolve.”
So there you have it. While it’s still too early to say whether Greek trap music will be the next big global trend, it’s definitely a genre that’s worth paying attention to. With a growing number of talented artists and industry professionals like Chris working to elevate the genre, there’s no doubt something interesting will happen.
